Magazine and Online Hand Drawn Plan

Fashion research

These are my flat plans which I created on Illustrator, they will be used when creating my final website design.

These are my Magazine and Website hand drawn designs, after I drew these I created them on Illustrator and added headings for what they are for example "Masthead" "Cover Line"

Treatment – Fashion Website and Magazine

My website and magazine will be for the male market, I feel I can write significant amounts and that is quite a popular market. I think I will use high street style because it’s something everyone can afford and doesn’t target any particular market. This will increase the amount of traffic on my website and the range of readers my magazine will get. However at the same time I will add high-end designer brands such as Lacoste etc., this is to appeal to another market and give another option for people who are looking for high-end brand names. Taking in to account other magazines/websites they have either white or grey backgrounds to emphasise the images and text on the page. I think that I will go for a grey gradient because it provides a clean fresh look, and it continues with the themes that nearly all men’s fashion magazines are going for. Other websites like GQ and MFM have a variety of models, this is too involve both male and female markets. My magazine will also include both male and female because you can appeal to both genders and have a variety of clothing which would compliment each other, e.g. Complimenting outfits etc. However it will be mainly male because the clothes will be styled on them.

The cover line will be very bold and use contrasting colours to the white or grey background, this will emphasise the text on the page and let the reader know the difference. For example if the page is black then I will use white text, these types of colours contrast each other and create a clean, fresh look. This makes it look professional and stylish (Which is the style I am going for considering it’s a fashion website)

A lot of fashion magazines such as “Vogue” and “Esquire” have a very particular style of masthead, they use different font in the copy, so that the main title stands out from its competitors. My masthead will be very similar to “Esquire” magazine, both online and print. I want to continue a theme throughout both platforms so that the readers can recognise my fashion site/magazine.

I will use many of the same links as other sites use, except the high-end brand items like “Burberry” and “Dolce and Gabbana” these types of brands are not the for my readers. The types of websites I will have links to are high street, for example Topman, Burton. These types of shops are popular for online shopping and by linking to online shops my website could earn money from advertising and promotion.