Fashion research
These are my flat plans which I created on Illustrator, they will be used when creating my final website design.
These are my Magazine and Website hand drawn designs, after I drew these I created them on Illustrator and added headings for what they are for example "Masthead" "Cover Line"These are my flat plans which I created on Illustrator, they will be used when creating my final website design.
Treatment – Fashion Website
and Magazine
My
website and magazine will be for the male market, I feel I can write
significant amounts and that is quite a popular market. I think I will use high
street style because it’s something everyone can afford and doesn’t target any
particular market. This will increase the amount of traffic on my website and
the range of readers my magazine will get. However at the same time I will add
high-end designer brands such as Lacoste etc., this is to appeal to another
market and give another option for people who are looking for high-end brand
names. Taking in to account other magazines/websites they have either white or
grey backgrounds to emphasise the images and text on the page. I think that I
will go for a grey gradient because it provides a clean fresh look, and it
continues with the themes that nearly all men’s fashion magazines are going
for. Other websites like GQ and MFM have a variety of models, this is too
involve both male and female markets. My magazine will also include both male
and female because you can appeal to both genders and have a variety of
clothing which would compliment each other, e.g. Complimenting outfits etc.
However it will be mainly male because the clothes will be styled on them.
The
cover line will be very bold and use contrasting colours to the white or grey
background, this will emphasise the text on the page and let the reader know
the difference. For example if the page is black then I will use white text,
these types of colours contrast each other and create a clean, fresh look. This
makes it look professional and stylish (Which is the style I am going for
considering it’s a fashion website)
A
lot of fashion magazines such as “Vogue” and “Esquire” have a very particular
style of masthead, they use different font in the copy, so that the main title
stands out from its competitors. My masthead will be very similar to “Esquire”
magazine, both online and print. I want to continue a theme throughout both platforms
so that the readers can recognise my fashion site/magazine.
I
will use many of the same links as other sites use, except the high-end brand
items like “Burberry” and “Dolce and Gabbana” these types of brands are not the
for my readers. The types of websites I will have links to are high street, for
example Topman, Burton. These types of shops are popular for online shopping
and by linking to online shops my website could earn money from advertising and
promotion.



